Privacy policy
Privacy Policy
This privacy policy outlines the methods by which your personal data is gathered, utilised, and disclosed when you access or transact on https://velvstone.com/ (the Website).
Collection of Personal Data
Each time you visit the website, we automatically collect specific details regarding your device. This includes your web browser details, IP address, time zone, and some cookies present on your device. As you navigate the website, we also accumulate data regarding the web pages or products you explore, the websites or search phrases that direct you to the website, and your interaction with the website. This automatically collected information is referred to as Device Data.
Here are the technologies we use to collect Device Data:
Cookies: Small data files stored on your device, which may include an anonymous unique identifier. Visit http://www.allaboutcookies.org for more information on cookies and disabling them.
Log files: These monitor actions on the website and collect data including your IP address, browser type, service provider, and referring/exit pages, along with date and time stamps.
Web beacons, tags, and pixels: These electronic files gather information about your browsing activities on the website.
When you make or attempt to purchase through the website, we collect certain data from you, such as your name, billing and shipping addresses, payment details (excluding storage of credit card numbers), email address, and phone number. We call this Order Data.
In this privacy policy, Personal Data encompasses both Device Data and Order Data.
Usage of Personal Data
We primarily use the Order Data to process any orders you place through the website (this includes processing your payment details, arranging shipping, and providing invoices or order confirmations). We also use Order Data to:
- Communicate with you;
- Screen orders for potential risk or fraud;
- Provide information or marketing related to our products or services in line with your preferences.
Device Data is used to screen for potential risk and fraud (especially using your IP address) and to enhance and optimize our website by analyzing how our customers use the site and evaluating the effectiveness of our marketing and promotional campaigns.
Disclosure of Personal Data
Your Personal Data is shared with third parties to assist us in using your Personal Data, as outlined above. For instance, we utilize Shopify to manage our online store - you can find out how Shopify uses your Personal Data at https://www.shopify.com/legal/privacy.
We also employ Google Analytics to understand our customers' site usage - more details on Google's Personal Data use can be found at https://www.google.com/intl/en/policies/privacy/.
Your Personal Data may also be shared to comply with applicable laws and regulations, to respond to lawful requests for information, or to protect our rights.
Behavioural Advertising
We utilize your Personal Data to deliver targeted advertisements or marketing communications we believe may interest you. For an understanding of how targeted advertising functions, visit the NAI’s page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
To opt out of targeted advertising, use these links:
Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Alternatively, you may opt out via the Digital Advertising Alliance at: http://optout.aboutads.info/.
Do Not Track
Our Website does not change its data collection and usage practices when your browser sends a Do Not Track signal.
Your Rights
If you reside in Europe, you have the right to access the personal data we hold about you and request correction, update, or deletion of your personal data. To exercise these rights, please contact us using the information provided below.
For European residents, note that we process your information to fulfill contracts (e.g., if you place an order through the website) or pursue legitimate business interests listed above. Also, your information will be transferred outside of Europe, including to Canada and the United States.
Data Retention
We retain your Order Data in our records unless and until you ask us to delete this information.
Amendments
This privacy policy may be updated periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons.
Contact Information
For more details about our privacy practices, inquiries, or complaints, please contact us at https://velvstone.com/pages/contact.